Founder / CEO, Nice Kicks
Matt Halfhill is the Founder and CEO of Nice Kicks. Having worked in footwear since 2001 and in digital aspects of the business since 2002, Matt has gained hands on experience in the evolution of technology and format changes for marketing in the footwear industry.
Frustrated with often inaccurate information and difficult formats of content consumption, Matt built Nice Kicks to be the first sneakers blog and has been a leader in the space for over 12 years.
Matt was an early adopter and believer in social media and the opportunities to continue conversations about sneakers and related subjects to various platforms currently with almost 9M followers across all platforms.
In 2010, Matt took the Nice Kicks brand offline into a retail space in Austin, TX before entire game into an expansion partnership that saw doors open in San Francisco and Downtown Los Angeles.
In partnership on products and other collaborations, Matt has lead projects with footwear brands that include Adidas, Nike, Vans, Under Armour, Puma, New Balance, and ASICS.