Deirdre Maloney

Co-Founder, Capsule

A graduate of Georgetown University, Deirdre joined major department store Bloomingdale’s as an assistant buyer. She rose through the ranks quickly, and ultimately became the buyer for young men’s trend and premium denim in 2001. As buyer, Deirdre made radical changes in the way the retail giant approached the young men’s business. Thanks to her keen eye for trends, sharp business mind and open, friendly demeanor, Deirdre was awarded Bloomingdale’s Buyer of the Year, the store’s highest achievement, in 2003. In 2004 Deirdre left Bloomingdale’s, and along with co-founders Minya Quirk and Edina Sultanik, started a service based agency called BPMW that specializes in emerging brands. Services include merchandising and design consulting, global wholesale sales, full service public relations and communications, buying for stores, trend forecasting and event planning. In 2007 BPMW launched Capsule, a boutique tradeshow, to highlight the market they represent, which now operates 12 times a year in New York, Las Vegas, Paris, and Berlin and includes over 1000 brands. In 2013, Deirdre negotiated sale of Capsule to tradeshow giant Reed Exhibitions. She continued overseeing the Capsule business, as well as operating BPMW agency independently until March 2018 when she left both to dedicate herself full time to a new venture. She is called on regularly as a fashion resource for publications such as the New York Times, the Wall Street Journal, the New York Post, and Women’s Wear Daily, and was featured in a short film called “Influencers”. Deirdre has been active in raising awareness and money for various charities over the years including the Global Syndicate, a NY based fund raising organization for Haitian charities and Project Medishare, a not for profit medical facility in Haiti, and more. More recently she has started using her free time on more political focused efforts given her dissatisfaction with the current administration, including advising and fundraising for Antonio Delgado for Congress 2018. Deirdre holds a B.A. from Georgetown University and resides in NYC with her husband Noah Callahan-Bever and their young daughters Lennox and Locke.