Bobby Hundreds

Founder & Chief Creative Officer, The Hundreds

As a writer, photographer, director, and designer, ‪Bobby Kim‬ aka Bobby Hundreds is the first to admit, “I do a little bit of everything, and a lot of nothing.” Over 15 years, the Co-Founder and Chief Creative Officer of The Hundreds grew an independent, Los Angeles-based creative project into a worldwide men’s apparel label, fueled by his prolific online magazine and strategic brand narrative. In the Summer of 2016, Kim opened his first restaurant, TikiFish in West LA. For the past four years, he has been working on his directorial debut, Built to Fail – a documentary on streetwear, premiering at the Los Angeles Film Festival in 2017. Most recently, Kim launched Jennifer, a casual womenswear brand. He is also working on his first book, a business memoir detailing how The Hundreds was built.